Our Story
30 Years Connecting
America's Best
Since 1994, Trade Shows Of America has been the nation's most trusted producer of bridal and home & garden shows — bringing together top vendors and motivated buyers in cities across the country.
Our Mission
"To create the finest trade show experience in America — for vendors and attendees alike."
We believe that face-to-face commerce is irreplaceable. When a bride meets her florist in person, or a homeowner shakes hands with a contractor, something real happens. Our job is to create the space where those connections are made — and to do it better than anyone else in the country.
What We Stand For
Our Core Values
Integrity First
We vet every vendor who exhibits at our shows. Attendees trust that every business on our floor meets our quality standards.
Community Driven
Our shows connect local businesses with local buyers. We believe in strengthening the communities we serve.
Passion for Excellence
From venue selection to show-day execution, we obsess over every detail so vendors and attendees have an exceptional experience.
Vendor Success
Our vendors' success is our success. We measure ourselves by the ROI our exhibitors achieve, show after show.
Our History
30 Years in the Making
Founded in Dallas, TX
Trade Shows Of America held its first bridal show at the Dallas Convention Center with 42 vendors and over 1,200 attendees. The response was overwhelming.
Expanding Across Texas
After four consecutive sold-out shows in Dallas, we launched events in Houston, San Antonio, and Austin — establishing our footprint across the Lone Star State.
Home & Garden Shows Launch
Responding to vendor and attendee demand, we introduced our Home & Garden Show series — bringing the same quality experience to homeowners and contractors.
Going National
We crossed state lines for the first time, launching shows in Chicago, Atlanta, and Phoenix. Our national expansion had begun.
10,000 Vendors Milestone
Trade Shows Of America surpassed 10,000 active vendor relationships — a testament to the ROI our exhibitors consistently experience.
50 Cities Nationwide
Our show schedule expanded to cover 50+ cities across the United States, making us the largest independent trade show operator in the country.
30 Years of Excellence
We celebrated our 30th anniversary with record attendance across all markets. Over one million Americans have attended a Trade Shows Of America event.
Leadership
The Team Behind the Shows
Robert Callahan
Founder & CEO
Robert founded Trade Shows Of America in 1994 with a single bridal show in Dallas. His vision of connecting quality vendors with motivated buyers has driven 30 years of growth.
Susan Merritt
President & COO
Susan joined in 2001 and has overseen the operational expansion to 50+ cities. She leads a team of 120 show professionals dedicated to flawless execution.
James Okafor
VP of Vendor Relations
James manages relationships with over 10,000 active vendors nationwide. His team ensures every exhibitor gets the support they need to maximize their show investment.
Where We Show Up
50+ Cities Across America
Recognition
Industry Awards & Recognition
Best Bridal Show Producer
Wedding Industry Awards — 2022, 2023, 2024
#1 Home Show in America
Home Improvement Retailers Association — 2021
BBB Accredited Business
A+ Rating — 20 consecutive years
Be Part of the Story
Join America's Premier Trade Shows
Whether you're a vendor looking to grow your business or an attendee planning your next big purchase — there's a show near you.